What The Heck Is Attraction Marketing Anyway?

attraction marketing
In our fast-paced, high-tech world of Internet marketing, there are many techniques from which you can choose that will benefit your organization by increasing your reach, increasing your online presence and bolstering the sales. And while there is a large debate about which way is best, there is certainly no denying that attraction marketing became one of the biggest and most successful online marketing strategies to date, in general. But what makes vid little bit confusing is the fact that attraction marketing in and of itself is a little confusing to define. For so many people have different interpretations of attraction marketing, ultimately because of its versatility.
Attraction marketing may be tailored to just about any company and business model imaginable, adapting its core values to help individuals and corporations attain their marketing goals. From multi-level marketing strategies (MLM) to inbound marketing campaigns, attraction marketing is defined so differently because it is used so differently. Still, there are some basic tenets of attraction marketing that people can use to help define its essence, or even pin down its exactness.
The Many Faces of Attraction Marketing
For starters, it should be noted that attraction marketing is not a new concept. Overall, the basis of attraction marketing is usually to reach new customers and leads with the demonstration of value through affiliates and spokesmen. Perhaps the most classic-and successful-examples of attraction marketing has to be company hiring a celebrity to endorse their service or product. To this day, this web marketing strategy is still used, though mostly on the internet and television.
But with the mixing of online marketing strategies, companies have refined their techniques and therefore, redefined attraction marketing. While the message of value is still at the underlying core with the strategy, it is now done in a manner that is a great deal more cost-effective, utilizing the viral capabilities from the internet instead. In summary, the social part of the internet has taken the cost-and the celebrity-out of attraction marketing and replaced them webpages and sales representatives.

attraction marketing

Inbound Marketing versus Outbound Marketing-The New Attraction Marketing
Still, the ultimate goal of attracting leads to your business or website rather than going out and actively recruiting them may be the main focus of modern day attraction on the internet. For example, rather than cold-calling customers or sending out individual emails (and even email blasts), it has become far more prevalent to produce content that attracts brings about your site. This can be accomplished in almost any number of ways.
For example, online marketing is a great way to leverage the task of others to enhance traffic to your site. Essentially, you provide your affiliate partners with personalized links to your internet site and when they get targeted traffic to your site that results in a conversion, you pay them a commission. The affiliate partners might go create their unique sites, content and social media pages which increase not only your perceived value, but also your reach. In a nutshell, your attraction rating is instantly extended by extension of your affiliate sites.
Overall, the purpose here is that your marketing dollar will likely be better served by inbound marketing than outbound marketing. Considering the fact that internet searches mainly bring in your targeted audience (thanks to search engine algorithms that promote relevancy over bulk traffic), it's generally accepted that finding cash for attraction marketing will probably spend your marketing dollar on the targeted audience, instead of say a print ad which will reach more people, and not necessarily more potential leads which might be high-conversion customers.
Becoming a Thought Leader and Authority Determine your Industry
Another method of attraction marketing is establishing yourself just as one industry leader in your particular niche. Again, there are many ways to build a garden shed, but some of the most popular are blogging and social networking sites. Both are equally effective when utilized correctly, but also for some businesses, blogging fits better than social media-and vice versa-for establishing authority. In the end, it really comes down to tailoring your message across multiple mediums to get your brand across in the way that you want it to.
With blogging, there are many goals, all of which are served by simply creating keyword-centric blogs that provide value, interesting and fresh viewpoints, and therefore are consistently churned out. During these moments:
You rank higher in search engine result pages (SERPs) as a result of increased keyword reach and fresh, relevant content. This implies more incoming traffic far better perceived value because of ranking position on the SERPs.
Your content has a higher chance of going viral as a result of value and viewpoint, thus further increasing your reach and attraction fact.
With social media, your attraction factor is spread through organic and paid reach, providing you a better chance to not only recruit potential customers, but also establish stronger bonds together with your current ones. Social media is all about interaction and engagement, each of which serve to give you a opportunity to get your value-based message around to your potential leads and current customers. This can be integral to attraction marketing. Plus, if you engage your fans, followers, etc., additionally you show up on their friends and family's social networking sites, further increasing your reach. As they are closely related to your market, there's a good chance they're part of your audience as well.
How to Get Started
As you can tell, it's hard to discuss the exact definition and usage of attraction marketing because it is so fluid and wide-ranging an idea. No matter what your business is, what your main goal is or what your existing online marketing strategy is, attraction marketing can fit right in, helping you to boost sales and get all of your current and future goals.